The FIAD 2024 aims to create jobs and establish a common African standard, emphasizes Mouna Kadiri. The director of the Club Afrique Développement at the Attijariwafa bank group also reviews the club's activities and announces several future initiatives to strengthen investments in Africa.
The 2024 International Africa Development Forum has chosen "Here, We Invest" as its central theme. Mouna Kadiri, director of the Club Afrique Développement at the Attijariwafa bank group, emphasizes to the Observateur du Maroc et d’Afrique that "this call is mainly aimed at stimulating job creation and establishing a common African standard, crucial for ensuring stability and sustainability in the face of contemporary challenges such as climate change, health challenges, and conflict management in Africa." She explains that "the forum offers a trustworthy platform for business, with dynamic B2B meetings and an investment marketplace highlighting 11 countries, including a pavilion dedicated to the AfCFTA. The 2,000 participating companies now have access to this secretariat, which is spearheading a major project that promises to unlock investments and generate value," she adds.
Mouna Kadiri also highlights "the space dedicated to the Royal initiative 'Africa-Atlantic' which showcases several structuring projects along the African Atlantic coast, carrying an ambitious civilizational vision." Regarding the initiatives of the Club Afrique Développement she leads, she reveals that the club brings together 5,000 active members from 42 countries. "Today, we have federated 12,000 companies through the realization of 38 multisectoral missions in around fifteen countries on the continent, thus generating more than 5,000 business meetings," she specifies. "Hundreds of concrete projects have emerged, particularly in the sectors of energy, infrastructure, construction, and agro-industry," she adds. She announces the intention to continue mobilization efforts, emphasizing that this platform does not belong solely to the bank but to all partners who place their trust in it.
New Initiatives
M. Kadiri also announces future initiatives, such as the sectoral mission to Senegal in July, in partnership with CBAO and Crédit du Sénégal, as well as the important mission planned in Gabon in September, aiming to explore investment opportunities in Central Africa. These efforts will be reinforced by concerted actions involving the Union Gabonaise de Banque and the bank group's subsidiaries in Congo, Cameroon, and Chad. Another meeting is scheduled in Cairo, Egypt, in November, in collaboration with AttijariWafa Bank Egypt. "This initiative aims to continue mobilizing energies and providing a trustworthy framework conducive to the realization of ambitious projects," affirms Mouna Kadiri, who remains convinced "that this shared trust between governments, international institutions, and businesses is essential to transform aspirations into concrete achievements, thus going beyond simple B2B meetings and driving genuine continental development."
