As a highly technological and pan-African bank, Bank of Africa finds itself in its element at GITEX Africa Morocco 2024. The group, led by Othman Benjelloun, has fully embraced the AI era, as explained by its central director in charge of Communication and Institutional Relations, Mounir Jazouli.
Bank of Africa's extensive stand is bustling at GITEX Africa Morocco 2024. Giant screens reflect the founding spirit of the group, emphasizing African identity as the soul of its actions and technology as their driving force. The blue light, reminiscent of the dominant chromatic element in the group's logo, bathes the area in the color of the sky and the horizon. Several senior Bank of Africa officials, including Mounir Chraïbi, are actively engaging in numerous meetings on-site. They are presenting new horizons outlined by Othman Benjelloun. This is what the dynamic Mounir Jazouli is doing.
Highlighting Bank of Africa's participation at GITEX Africa Morocco 2024, the group’s Communication and Institutional Relations Director underscores the importance of such a platform for the country, calling it ideal for showcasing the digital advancements not only of the exhibitors, including Bank of Africa, but of the entire kingdom. Jazouli emphasizes that the bank strives to become a leader in adopting innovative technologies to improve banking services and meet the growing digitalization needs of its customers. He specifically mentions the strategic partnerships established by Bank of Africa. The partnership with leading technology companies aims to develop digital payment solutions and inclusive financial services. "These collaborations continuously strengthen the bank's digital infrastructure, thereby facilitating access to financial services for a broader and more diverse population," he explains, noting that artificial intelligence will be an unprecedented accelerator.
Bank of Africa is taking advantage of its presence at GITEX Africa to showcase its innovative projects, both in artificial intelligence and cybersecurity. The bank has invested in cutting-edge technologies to secure transactions and protect its clients' data. Additionally, it is actively exploring new applications of artificial intelligence to optimize internal processes and offer a more personalized and efficient customer experience.
The impact of these initiatives is not limited to Morocco. Bank of Africa plans to deploy these innovations across its various subsidiaries in Africa, thereby contributing to the continent's digital transformation. Jazouli believes in the significance of events like GITEX Africa 2024 for strengthening professional networks and opening up to new investors.
