Cultural diplomacy as a vector for (re)connecting Atlantic communities through arts and heritage was the focal point of a debate held within the framework of Atlantic Dialogues. The session brought together Rama Yade, Senior Director at the American think tank Atlantic Council; Jessica De Alba-Ulloa, Professor at the University of Maine in Mexico; Migdalia Machin, Regional Minister of Universities, Science, and Culture of the Canary Islands; and Morocco’s Minister of Youth, Culture, and Communication, Mohamed Mehdi Bensaid. Together, they explored the crucial role of culture in bridging Atlantic societies and beyond, challenging linguistic, economic, and political barriers.

During the session dedicated to cultural diplomacy, the role of governments, international organizations, and civil society was thoroughly examined. Each panelist, drawing on examples from their respective countries, emphasized the importance of preserving cultural heritage while integrating it into initiatives for peacebuilding and development.

Speaking at the session, Morocco’s Minister of Youth, Culture, and Communication highlighted the fundamental role of cultural diplomacy in promoting Morocco’s international influence. Leveraging the richness and diversity of its heritage, the Kingdom actively showcases its unique cultural features while emphasizing its longstanding preservation efforts. This strategy aligns with a broader vision aimed at defending national interests through effective “soft power.”

In a statement to L'Observateur du Maroc, Bensaid underlined culture’s role as an accelerator of economic and political relations. He particularly emphasized its importance as a connector within the Atlantic space and beyond.

“Why not consider the Atlantic as a whole, from Canada to the farthest coasts of the Americas, when discussing this space?” he questioned, highlighting the cultural and creative industries (CCI) as key drivers for creating shared interests and bringing communities closer together.

Bensaid argued that while the cultural soft power may take time to develop, it ultimately fosters fruitful economic and cultural interactions. As an illustration, the minister revealed ongoing discussions with American companies to invest in Morocco’s gaming industry. “These collaborations between Moroccan developers and American creators will undoubtedly bring innovation and valuable expertise while addressing youth employability needs, not only in Morocco but across the continent,” he concluded.

In addition to cultural diplomacy, other strategic themes, such as regional security, smart infrastructure, and artificial intelligence regulation, are being debated during the 13th edition of the Atlantic Dialogues.

According to all participants, these issues require improved North-South coordination to unlock innovative perspectives. They also collectively advocate for a reimagined global governance system—one that is genuinely more inclusive and effective.

PCNS Integral Video