Africa Fashion Up is a flagship initiative dedicated to promoting contemporary African fashion on the international stage. Held annually in Paris, it offers emerging African designers a platform to showcase their work and benefit from high-level professional support.
Through its showcase brand STUDIO KA, Africa Fashion Up returns to Galeries Lafayette Paris Haussmann with a must-see event: Africa Now.
From June 18 to July 8, 2025, an exceptional pop-up store will highlight the new wave of contemporary African fashion, inviting visitors to immerse themselves in the creative world of the continent's talents.
Launched in 2024 with STUDIO KA, the flagship brand of the Share Africa program, this initiative enabled, for the very first time, the inclusion of young African brands within the iconic Parisian department store— a true temple of international fashion. Held under the Galeries Lafayette dome, that first event gave designers exceptional visibility, further boosted by their presence at Paris Fashion Week, giving them access to key international fashion industry networks, according to Ecofin Agency.
Africa Now features a curated selection of brands led by a new generation of African designers at the crossroads of traditional craftsmanship, textile innovation, and cultural aesthetics. This pop-up store will allow the general public to discover and purchase unique pieces, embodying the bold, structured, and increasingly recognized energy of African fashion on the global stage.
The Africa Fashion Up x Share Africa designers featured this year include BANKE KUKU (Nigeria), ALGUEYE (Senegal), BANDAMA (Côte d’Ivoire), and COLLÉ SOW ARDO (Senegal).
“When we first walked through the doors of Galeries Lafayette with our designers in 2024, it was a powerful statement: making the new voices of African design visible at the heart of a Parisian and international fashion institution. With this second edition, we further affirm that luxury can — and must — be written with Africa,” said Valérie Ka, founder of Share Africa and Africa Fashion Up.
