Côte d’Ivoire is turning to digital technology and artificial intelligence to boost its tourism industry and strengthen its position as an international destination.
Speaking in Abidjan during World Tourism Day celebrations, Tourism and Leisure Minister Siandou Fofana said the country aims to become a more connected destination by placing technology at the heart of its tourism strategy.
"Côte d’Ivoire must not simply undergo the technological transformation underway, but fully integrate it into its tourism ambitions,” Fofana said.
The strategy comes as Côte d’Ivoire seeks to expand its international visibility, including through participation in major industry events such as ITB China in Shanghai and IFTM Top Resa in Paris.
More Than 6.7 Million Visitors in 2025
According to figures presented by the minister, Côte d’Ivoire welcomed more than 6.7 million visitors in 2025.
Tourism now accounts for an estimated 8.7% of GDP and contributed to the creation of more than 650,000 jobs between 2018 and 2025. The country’s accommodation capacity has also grown to nearly 87,000 rooms.
A New Strategy for 2026-2030
The government now plans to launch the second phase of its "Sublime Côte d’Ivoire” strategy for 2026-2030, with digital transformation set to play a central role.
The plan aims to boost domestic tourism, diversify the country’s tourism offering, attract more private investment and develop new destinations and experiences across the country.
Digital tools and data are also expected to help tourism operators better understand visitor expectations, personalize experiences and improve the distribution of tourist flows across different regions.
AI as a New Growth Driver
Artificial intelligence is expected to support this transformation by helping tourism businesses improve performance, reach new markets and develop new services.
The shift could also create opportunities in data, digital marketing, online services and tourism innovation.
Through this strategy, Côte d’Ivoire aims to make digital technology more than a supporting tool, positioning it as a key driver of tourism development over the coming years.